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Tuesday, October 14, 2008
If you aren’t seeing a flood of online shoppers at your website on Monday afternoons, you should be. A recent study reveals that Mondays are the busiest online shopping days for the third year in a row. The study, conducted by Atlas Solutions, looked at consumers’ online shopping behaviors at 96 leading eCommerce sites during holiday seasons.
The study concludes the following best practices for online marketers:
- Create a Monday afternoon campaign online to match the previous weekend’s in-store promotion.
- Target the workweek lunch hour (noon to 3 p.m. EST) because that is typically when consumers buy.
- Anticipate higher click volumes during Monday afternoons and be sure that any related marketing campaigns remain focused on converting browsers to buyers.
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